What is marketing

Marketing- a widely used word for businesses of all sizes. Most companies spend 10-12% of their gross revenue on marketing, but what is it exactly?

PR, advertising, events, design, promotions, social media, print- which one is it exactly?


According to the dictionary, Marketing is the action or business of promoting and selling products or services. BUT, what most of us miss out is the word: ACTION.

Source: http://www.simpsonsworld.com/region-simpsons

The difficult part- is taking action. Marketing is action.

Sounds simple? No. It is not. Taking action requires a few more extra steps:

  1. Think
  2. Plan
  3. Do

Familiar? Yes it is. It’s the most common practice that businesses believe they adopt. Do they, really?

In the next 1,000 days, TYB will be writing and sharing insights collected over the last 10 years. Where do these insights come from?

They come from years of working over thousands of projects with hundreds of companies- big or small.

Stay tuned for more and see you tomorrow.