everything about Marketing
COVID-19 has accelerated digital transformation in Singapore, hastens Smart Nation drive. Why? During COVID-19 and Circuit Breaker, all businesses are affected, especially the Food and Beverage (F&B) and retail sector. They are unable to open their physical shops or offices. Most of us need to telecommute and work from home. The government has rolled out […]
The appearance on Parallax websites look cool, intuitive and improve user experience in navigating the website. But, how do you rank a one-page website on Google because there is a lack in content? Many SEO and digital marketing experts will say that it is not worth it but this is not entirely true. What if […]
Search Engine Optimization or SEO is the process of optimising your content so it shows in the search results pages. Organic traffic is ranked as the most effective digital marketing channel to convert your potential customers into a paying customer. Recently, I have attended the WSQ Search Engine Optimisation (SEO) Certification Course with my colleagues […]
Work experience is important – it reflects how well you know a work task. It reflects how valuable you are. Every time you look for a new job or pitch for a project, the soaring question is “How much experience do you have exactly?” After working on over 1000 projects related to marketing, I have […]
Please accept my apologies for the long sabbatical. I have been called away to analyze statistics and have been buried under data. It has been brought to my attention that my posts are not long enough though I have always believed that less is more. Nevertheless, let me know if you like my content and […]
Sounds familiar? Marketing is all about building relationships. Relationships between the agencies and the marketing department. Relationships between the brands and their customers.
Sounds familiar? Marketing is all about building relationships. Relationships between the agencies and the marketing department. Relationships between the brands and their customers.
Time for another case study to apply the last topic: “10 Questions Every Marketing Department Needs”
Google “the different types of marketing” and you get various results showing you different answers. Some sources say 4, some say 152, some say 8. But which is it? According to TYB, however, there are only 4 types*.
(*based on 15 years of experience working with marketing individuals, companies and agencies)
Based on a true story:
Sara Li heads the marketing department at MNC company X. She calls up Agency Awesome to set up a campaign for a product that is to be launched in 3 weeks.